Director of External Relations and Marketing

Lead the team responsible for marketing YCC and managing key external relationships.

Description

As Director of External Relations & Marketing, you’ll be responsible for both building relationships with all stakeholders and making sure YCC is visible, engaging, and well-represented across the University.

A big part of the role is outward-facing. You’ll be speaking to firms, bringing in project mentors, organising speakers, and helping run events that give our members real exposure to industry. At the same time, you’ll be thinking about how we turn that into something marketable.

As a Director, you’ll be part of the Senior Leadership Team, helping shape the direction of YCC and working closely with the Managing Partner and other departments. You’ll also be leading a team, so being organised, approachable, and able to delegate is key.

The role comes with a lot of variability. You might be reaching out to a new firm one day, planning an event the next, and then working on marketing materials the following week. It’s a role where you can have a really clear impact on both the organisation and the people in it.

We’re looking for someone who’s proactive, comfortable putting themselves out there, and happy taking ownership of ideas. Prior experience is preferred but not required.

Responsibilities

Attendance of Directors and Committee meetings throughout the year
Assisting with the recruitment process via interviews and selection
Developing overall strategy at a directorial level within YCC

External Relations

Sourcing speakers for training sessions to improve context and quality of teaching
Sourcing external mentors to oversee projects, and maintaining the wellbeing of the mentor relationships with project teams through regular contact
Partnering with local companies and firms to host collaborative events, establishing and maintaining professional networks across the local area
Establishing connections with similarly aligned University of York societies, organising events to maintain strong community connections and promote YCC

Marketing

Ensuring all written website materials are up to date and represent YCC correctly
Advertising YCC within the University of York throughout the recruitment intakes through outreach and public speaking to ensure application numbers and quality
Overseeing all YCC social media accounts, including LinkedIn and Instagram, directing officers on the creation and scheduling of content
Monitoring analytics across platforms to track audience engagement, gaining insight on success areas, ongoing trends, and spikes in growth to maintain positive performance
Monitoring publication of the termly newsletter

Interested in getting involved?

Get in contact if you wish to work with us, or see our vacancies if you are interested in joining YCC.